The $345 Million Question: Inside College Football’s Push Toward a 24-Team Playoff
ESPN’s reported expansion payment, disappearing conference title games, and an unsettled distribution formula.
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Notre Dame’s reported $120 million SoFi deal: What the patch is really worth
The logo is the most visible asset, but the reported partnership buys far more than jersey space.
Read the analysisMiami’s reported $200 million Nike deal: What the Hurricanes actually gain
The reported package mixes cash, apparel and marketing value. Here is what changes—and what remains unknown.
Read the analysisWhat a college sponsorship deal is really worth
Why headline value is not the same as cash available to spend.
Read the analysisRevenue is not profit: Why a $200 million athletic department can still be cash-strapped
The expense side of the college-sports ledger tells a different story.
Read the analysisWhere does the money in college sports actually come from?
Media deals get the headlines, but college athletics runs on much more than television money.
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