The $345 Million Question: Inside College Football’s Push Toward a 24-Team Playoff
ESPN’s reported expansion payment could reshape the CFP, but lost conference title games complicate the economics.
Read the analysisThe business behind college sports
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Reporting that puts the number in context—without the booster spin or conference talking points.
Notre Dame’s reported $120 million SoFi deal: What the patch is really worth
The logo is the most visible asset, but the reported $18–20 million annual package buys far more than four square inches of jersey space.
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Miami’s reported $200 million Nike deal: What the Hurricanes actually gain
The headline tops $200 million, but the reported package mixes cash and apparel. Here is what changes—and what remains unknown.
Read the analysisWhat a college sponsorship deal is really worth
Tennessee, Ohio State and a worked example show why headline value is not the same as cash available to spend.
Read the analysisRevenue is not profit: Why a $200 million athletic department can still be cash-strapped
College sports celebrates record revenue. The expense side of the ledger tells a different story.
Read the analysisWhere does the money in college sports actually come from?
Media deals get the headlines. But the business of college athletics runs on far more than television money.
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The score tells you who won.
The ledger tells you why it matters.
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